HOW MOVING COMPANY REVIEWS CAN IMPROVE SEO AND BRAND PERCEPTION
Although most people understand the importance of hiring a moving company, that doesn’t always mean they know who to turn to when it comes time to plan a move. With so many movers to choose from — and so many horror stories about nightmare moves — it can be tough to know who should earn your business.
That’s why so many consumers turn to reviews. Having testimonials on your website can help, but third-party platforms that feature reviews from verified customers can make an even bigger difference. Not only can they provide your company with a sense of legitimacy, but they can even play a role in improved digital marketing for movers. Let’s take a closer look at why online reviews matter so much and how they factor into an internet marketing strategy.
WHY DO ONLINE REVIEWS MATTER FOR MOVERS?
One of the main benefits of online reviews is that they can help you build trust with potential customers. Whether someone is looking for a hands-on experience with a business that’s been around for decades or they’re simply trying to avoid getting scammed, having lots of reviews available to read online can make all the difference. And since businesses don’t have as much control over the reviews left on platforms like Yelp, Facebook, or Google My Business, web users will typically have more faith that these recommendations are sound than a website testimonial. Word of mouth still matters — it’s just that more people get their information through virtual means than through face-to-face conversations with others. And since 32 million people in the U.S. moved to new homes in 2018, a web user can glean more information from individuals they don’t actually know if they look at online reviews.
It’s also important to note that Google values online reviews. The more positive reviews a business has, the more value Google assigns to that business. Having reviews left for your business can provide you with fresh content, decrease your site bounce rates, and ultimately increase your chances of showing up in search results. Responding to these reviews can also provide you with more chances to interact with your customers and show how much you value them. That alone can increase your website traffic and your conversion rates. In the end, SEO for moving companies can often be boosted with more reviews from real customers — even if those reviews aren’t left directly on your company’s website.
HOW CAN MOVING COMPANIES ENCOURAGE CUSTOMER REVIEWS?
Now that it’s clear that online reviews should be part of any strategy of digital marketing for movers, it’s time to figure out how you can get more of them. Just like any type of SEO marketing for moving companies, it’s important that you consistently and gradually build your web presence. Getting too many reviews too quickly (especially when they don’t provide much detail or value) can be a red flag. Some platforms might even remove reviews if they think there’s a chance you’ve paid for them.
Instead, you’ll want to develop a strategy for getting customer reviews. This can involve sending a follow-up email to clients after a move and asking them to leave a review if they had a great experience. You could also a survey sent via email or provide a direct link to a specific review platform. Above all else, you’ll want to make it easy for customers to leave a review. And while you shouldn’t incentivize the process by promising payment (or even discounts on future moving services, to be on the safe side), you can let them know how much it would mean to your business. Once they realize that they can play an active role in helping your company succeed with this method of digital marketing for movers, they’ll often be more than happy to type out a few sentences.
In the end, it’s important not to underestimate the power of online reviews. While there are many techniques used to improve digital marketing for movers, asking for customer reviews can give you an accurate picture of what you’re doing right and where you can improve. For more on how to make your moving company marketing more powerful, please contact Zivvy today.