What determines the pricing of our Google Ads Plans?

Zivvy offers three different Google Ads management packages. The pricing of each package is based on the budget of the campaigns managed, along with the competition. Our various packages are sure to fit any of your marketing needs. Our PPC management pricing also varies by additional services included in each package, such as landing page design and implementation and website conversion analysis reporting.

Does your company spend more than $1,000 a month in Google Ads?

If so, you’re eligible for a free audit from one of our expert PPC strategists!  Fill out the form to get started with your free PPC audit. Pricing for our Google Ads packages starts as low as $500 /month and is 100% transparent.

For a detailed explanation of PPC pricing models from one of the top PPC agencies in the industry, please check our packages below to find out which one fits your needs.

Google Ads Pricing Plans

Features

  • Ad Spend

  • Keywords

  • Google networks

  • Google Display Network

  • Google customer match & audience match

  • Gmail Ads

  • Advanced keyword research

  • Competitors Analysis

  • Niche Specific Ad Copy

  • On-Going Management

  • Google Analytics Setup

  • Certified Google account Manager

  • Conversion Tracking

  • Calls and Form Submission tracking

  • Monthly Reporting

  • Landing Page Optimization

  • Reporting Dashboard

  • One Time Setup Fee

  • Monthly management Fee

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Silver

  • $2000 - $5000

  • 50

  • Yes

  • Yes

  • Yes

  • Yes

  • Yes

  • Yes

  • Yes

  • Yes

  • Yes

  • Yes

  • Yes

  • Yes

  • Yes

  • Yes

  • No

  • $500

  • 25%

Gold

  • $5000 - $10,000

  • 200

  • Yes

  • Yes

  • Yes

  • Yes

  • Yes

  • Yes

  • Yes

  • Yes

  • Yes

  • Yes

  • Yes

  • Yes

  • No

  • Yes

  • Yes

  • $1,000

  • 15%

Platinum

  • $10,000 - $50,000

  • 200+

  • Yes

  • Yes

  • Yes

  • Yes

  • Yes

  • Yes

  • Yes

  • Yes

  • Yes

  • Yes

  • Yes

  • Yes

  • No

  • Yes

  • Yes

  • $2,500

  • 10%

What determines your PPC Pricing with Zivvy?

The Setup Fee is a one-time fee that we charge to setup your Google ads account and launch your customized reporting dashboard. It also includes assigning a dedicated certified account manager to your account and doing the necessary keywords and competition analysis to determine your successful PPC strategy.

The Ad Spend is the budget that you’re willing to allocate to your PPC investment. This number is usually based on our recommendation from completing our research and knowing what budget is best for your business.

Monthly Management Fee is a percentage of your ad spend that we charge to manage and optimize your Google ads account which varies depending on how large or small your budget is. This involves setting up your ads as well as optimizing them. We will also test different ad campaigns and continue the successful ones while eliminating or editing the poorer performing ones. The Management Fee is typically anywhere between 10%-25% of the total ad spend per month. There are two main factors that can greatly impact your monthly ad spend which is the keywords bids and your industry competition.

Keyword bid Keyword bid is the most obvious determinant of your keywords’ cost-per-click. Google utilizes a maximum CPC bid model for calculating ad position and ultimately your final cost-per-click. If you bid low, your keyword price will be low. If you bid high, your keyword price will increase. 

Competitors The ever changing presence of competitors will greatly affect your bidding strategy, ad position, CTR and CPC. The addition of a strong competitor can be attributed to a bundle of variables. The more competitors you have on a Google AdWords section bidding for the same keywords as you, the more budget you will need to overcome that. However, because of our tremendous experience running Ad campaigns, we would still be able to optimize your ad spend to to optimize your results without breaking the bank.

Why Choose Zivvy for your Paid Ads Campaign

With seasoned certified Google Ads Managers, Zivvy will create the right analysis and draft a comprehensive paid ads plan based on your budget and goals.

Effective strategies that result in quick and immediate results

We’re ROI driven and we focus primarily on benefiting your bottom line

We have 15 years of Google Ads experience; we know what works

Our staff is fully certified by Google in all disciplines from Search to Analytics.