We’re a small insurance company in Chicago and it’s hard to compete with large insurance firms especially that our budget wasn’t that large. Zivvy has given us a chance to compete through targeted Facebook ads and increased our market share.
You can take advantage of consumers’ behavior of spending a lot of time on Facebook by keeping in touch with your target market through Facebook marketing. By publishing curated posts and stirring meaningful conversations, you build brand familiarity and foster brand loyalty. If your presence is always felt, your brand will be the first thing that comes to mind when customers need the solutions you offer.
A robust Facebook following can bring in more sales for your business, but it doesn’t end there. As your followers become ambassadors of your brand, they share your posts (for free) and encourage their peers to purchase. The peers, once convinced, become brand ambassadors on their own, and the cycle continues. With a solid Facebook marketing plan, the potential for your growth is limitless.
What Your Business Gets
From Facebook Advertising
Facebook provides a platform to express your brand story. By publishing relevant and curated posts, you forge a unique brand identity, projecting a positive image to users (and potential customers) and expressing the message your brand stands for. Our specialists publish posts that offer valuable information to encourage your followers to share and expand the reach of your brand.
Every Facebook post is an opportunity to convert a customer. Your post about your new product or service might entice a follower to share your post or make a purchase. While not every like or share results in a conversion, Facebook engagement increases the likelihood of one.
Customers want to talk to people, not faceless entities. Your Facebook profile gives your brand a face that customers can identify with. You can ask their thoughts on your products or respond professionally to a negative remark. You can answer questions, provide recommendations, or simply send positive messages that resonate with your following.
If you have a Facebook profile, it’s easier for customers to find and connect with you. Open lines of communication is key to keeping your customers. If you’re prepared to assist them in purchasing or answer inquiries (on top of providing excellent products and services), customers are more likely to patronize your brand and make repeat purchases.
Facebook posts encourage people to head to your site and explore your offers. In fact, many businesses post a link on their bio or include a link on their posts, which leads to a product, promo, or blog post. As such, the more posts, the higher your website traffic. This, in turn, increases the chances of ranking, supports your SEO efforts, and creates more opportunities for conversion.
We Love Facebook And We Know How To Use It
With seasoned Paid-Ads Professionals, Zivvy creates effective Facebook Advertising campaigns that are guaranteed to generate quality leads. Our team:
What Our Clients
Owner, Insurance Land
Our creative writers will create tailored content for your brand based on your promotions or seasonal products or services.
We use Facebook best practices to reach your target market and increase your chances of conversion.
Our team will curate targeted Facebook posts that speak to your audience and reach them at the right time.
We provide a regular performance report to keep you updated on the health of your campaign.