Top 10 Tips for Building a Great Roofing Website
There is no shortage of options when it comes to finding a local roofing company online.
That’s why you need to show your future customers the difference between you and your local competitors. The best way to differentiate your business is by having a website that answers customers’ questions with an interesting design that keeps users on your website.
If users can’t find what they’re looking for on your roofing website or if it doesn’t meet their needs within the first few seconds, chances are they will bounce from your site and move on to the next roofing website.
Having a website for your roofing company is a great first step in establishing your online presence and helping customers find your website is also a must. But if users don’t stay long enough on your website to make contact or take action, your efforts will be in vain.
The whole point of having an online presence is to encourage customers to use your services and for this goal to happen, your website needs to stand out above your competition.
There are many common elements between the best roofing websites out there such as design, layout, navigation, and content and it’s important to keep them in mind when building your roofing website.
Here are our top 10 tips for building an impressive roofing website.
Usually when someone visits your website, they’re looking for a specific service…especially when using keywords like “roof installers Chicago.”
Because they are looking for roofing services, you need to make it easy for them to find what they’re looking for and for that to happen, you need to make your website easy to use in terms of navigation and search.
It’s important to make sure your roofing website navigation is easy and simple to use for an average person, and the quicker users find what they’re looking for on your website, the higher the chances are to increase conversions.
Also, if your navigation is easy, then it makes your website mobile experience much better for users.
2.Website Loading Speed
Your website loading speed can make or break your effort to increase traffic and conversions since you only have seconds to convince visitors to stay on your site, learn about your services, and take action.
If your website loading is slow, you risk increasing your bounce rate and that can also affect your search engine rankings. You need to pay attention to the many factors that may slow down your roofing website like hosting services, bloating coding, and unnecessary plugins, so make sure you choose a reliable hosting service and optimize your website coding and plugins.
3.Encourage Contact through Call to Action (CTA)
When someone lands on your website, their primary goal is to find information about your services such as installing a new roof or repairing their existing one. Therefore, you need to make their path to contact you as clear as day.
You can do this by having a clear call to action on each page of your website. Typically, the more call to actions on your roofing website the more leads and estimates you will receive…although too many call to actions might turn visitors away.
The purpose of having a website is to increase your leads and conversions and your calls to action are the way to reach this goal.
If your CTA is simple and has just the necessary fields to capture user information, you will increase the chances of getting submissions and leads.
Be careful not to ask for too much information in your CTAs since users may get frustrated with having to input too much information before submitting an inquiry.
At the same time, your CTAs need to be clear without any clutter around them to make it easy on the eye and draw attention to them. If you follow these CTA guidelines, you will greatly improve your conversion rate.
4.Get Reviews and Testimonials
Finding a reliable roofing company online is no easy task for customers as there is no shortage of roofing contractors. That’s why projecting credibility is key in differentiating your roofing website from the rest of your local competitors.
When users go to Google to search for a roofing contractor, their primary target is to find someone they can trust. One very important way to earn customers’ trust is to showcase on your website plenty of positive reviews and testimonials from your previous happy clients.
You should always ask your previous clients to share their experience with the work you did for them and perhaps explain in detail how the whole experience went and how happy they are with the results.
Always ask them to share certain points like how easy it was to get an estimate, how polite and on time your staff was, and also getting the job done on schedule and within budget.
These testimonials showcased on your website will certainly give your future customers the confidence they need to contact you which will start the process of turning visitors to leads to jobs.
Your previous clients can share their testimonials either in written or video format and we recommend the latter if possible. People love watching videos and having a video testimonial will offer more credibility and more of a human touch over what written testimonials can offer.
If the video format is not available, then try to get written testimonials and share them on your Google My Business profile, social media, and of course your website.
When sharing testimonials on your website, always make sure to build a dedicated page that contains all your testimonials whether written or in video format.
At the same time, always share at least one testimonial on each of your website pages to increase your chances of converting traffic to leads.
5.SEO-Friendly Content and Design
One very important aspect of any Roofing website design is having valuable content that keeps users interested and coming back for more. Although writing valuable content for users is very important, you must also keep in mind that you are also writing for search engines.
Your content including keywords you use will help search engines determine your rank on the search engine results pages. Your content should be keyword-rich, meaning that you need to use certain keywords that you want to rank for within your content.
For example, if one of your main keywords is “roofing repair Atlanta” then you need to make sure those words and phrases show up in your content.
The same goes for any other keywords that you want to rank for. But be careful not to overdo it because if Google picks up that you’re just stuffing your content with keywords, they can penalize your website and that can be bad for business.
At Zivvy, we run your content through filters to make sure your content is keyword-rich, but at the same time doesn’t raise any red flags.
Another tip to keep in mind is to make sure the roofing website design is also SEO friendly by ensuring that your website loading speed is fast and that your URLs are organized to make it easier for search engines to crawl your website.
The takeaway here is that if you want your roofing website to be found on search engines you have to build it with SEO in mind.
6.Simplify Your Contact Forms
Contact forms are very effective ways to capture leads for your roofing website but you need to use them the right way.
You can use forms on your landing pages or contact us page.
You can also place forms in a sidebar in your blog section. Just make sure it’s visible to your visitors and not cluttered by anything else. This makes your forms stand out and increases your chances of converting visitors into leads.
Another tip is to make your forms as simple as possible. Don’t ask users to input too much information before submitting an inquiry. Instead, just ask for the basic information like the name, phone number, an email, and a comments box in case they wish to write a certain message or ask a certain question.
This way users can find it easy to fill in the form and contact you.
7.Increase Conversions with a Landing Page.
If your home page isn’t built for conversions, you can either change that or build a unique landing page. Landing pages are an excellent way to capture leads because they target users with pointed content and offer them a simple contact form.
They are simple and don’t bombard users with tons of content or other options that can stall users into taking action.
Most landing pages are used for paid advertising and a typical effective landing page for a roofing website should have content that outlines your services, your unique selling points, a couple of positive reviews, and a contact form.
The goal is to make this page simple and not cluttered and to encourage users to take action and make contact with you.
8.Start a Blog.
Content marketing has rapidly become one of the most effective marketing techniques to attract prospects to your roofing website. And starting a blog is essential to help you in your content marketing efforts and gain authority in the roofing business.
Also, posting regularly to your blog can have a possible effect on your search engine rankings since Google usually rewards good content with higher positions which results in more website visits and increased organic traffic.
In your roofing company blog, you can share tips and tricks about installing and repairing roofs that homeowners will find interesting. For example, sharing a blog post about fixing roof leaks at home or DIY types of posts would be interesting to people interested in roofing.
The best thing about blog posts is that you can also share it on your social media which increases your readership. You can Google “blog ideas for roofing companies” to get content inspiration. However, you need to make sure that your content is fresh and original, otherwise Google may penalize your website.
9.Add a Photo Gallery
Adding a photo gallery to your roofing website that showcases your previous work can be very effective at building credibility and attracting future customers.
Visuals are very important when it comes to earning trust since your website visitors can see how good your work is and also the types of services that you offer.
Adding Before and After to your website along with positive testimonials like we talked about before can bring these previous jobs to life for potential clients looking to hire you for their roofing job.
10.Market Your Website
Now that your roofing website is ready and launched, you need to use it for the purpose that it was built for which is getting leads and increasing your online presence. Marketing your website should be the next step and you need to either hire an agency like Zivvy to do roofing marketing for you or do the research or learn how to do it yourself.
The first step in any digital marketing strategy is to claim your Google My Business profile and fill in all the information correctly so that local customers can find your business using local maps. You also need to invest in Search Engine Optimization to make sure that your roofing website ranks high under the most searched for keywords in your local market such as roofing repair, roofing company, roofing installation, etc.
Another important marketing avenue is paid advertising which is the fastest way to get leads quickly. You only pay when someone clicks on your ads, and you can control your budget and the timing of displaying your ads.
The best platforms that we recommend for paid ads are Google Ads and Facebook Ads and combining both can be very effective. Finally, we also recommend being active on social media and increasing your followers and fans which will result in gaining both authority and leads for your roofing company.
These are some of the best tips that we put together for building a kick-ass roofing website and we believe that if you follow these steps, you will not only have a website to be proud of but also a lead generation machine.
We have over a decade of experience in helping local roofing companies scale their marketing efforts by building effective roofing websites and using their websites in the best way to gain leads.
If you need help with your roofing website design or marketing your roofing website to increase your organic traffic, leads and jobs, then let us know! Our digital marketing experts will be more than happy to offer you a complimentary strategy call to outline how Zivvy can help grow your roofing business.