Top Four Benefits of Hiring an SEO Company
Every business needs to generate leads and gain new customers and most of those customers are found online. It has become extremely important for your business to be found online when someone is searching for your products or services. The challenge here is that searchers don’t go past the first page of Google when searching for products or services, which makes it a must for your business website to be found on the first page of Google for your business to be noticed by potential customers.
The best way to get your website on the first page of Google is to start an effective SEO campaign. Effective SEO can bring many benefits to your business like boosting your brand awareness, building up your credibility, increasing website traffic, generating more leads, and ultimately converting those leads into new customers.
People use search engines to type in different search terms and keywords to look for information. But search engine algorithms keep changing. They change constantly to accommodate user behavior online. For example, voice search has become increasingly popular in recent years and more and more people are finding it easier to use voice search than typing keywords into Google.
Similar to the evolution of search methods and search engines, SEO is also an ever evolving process with various techniques that are specifically developed to cope with new algorithm changes. This means that the best way to keep up with these changes is by applying all of the recent SEO best practices to your website. This is not difficult work, but it involves being on top of all the changes in search engine algorithms and applying those changes to your website. Alternatively, you can hire a reputable SEO company with a great deal of experience in many disciplines such as on-page SEO, off-page SEO, content writing, and link building.
Below you’ll find the top four benefits of hiring an experienced SEO company:
1) Improving Your Website
SEO can help increase your website rankings on Google, but it is more than just about higher rankings in search engines. Search engine optimization can improve your website’s user experience and boosts your conversion rate.
For example, we’ve recently helped a moving company in Sacramento, California. We managed to transform their website by improving the layout and design of their website to make it easier to navigate for both users and search engines. We also turned their website to a mobile friendly site making it easier for users to read and navigate on their mobile devices, capturing this huge market share of mobile users.
When users find it easy to go through your website and find the information they’re looking for, you can convert those leads into customers. As a result, their conversion rate improved by 35% which led to over 300% ROI from Google Ads and over 450% ROI with SEO.
Your website loading speed is also an important factor when it comes to organic rankings. A fast loading website ensures that you don’t lose any customers and that leads to a higher conversion rate just by optimizing your website speed. Alternatively, Google ranks sites with slow loading speeds lower on search engine results pages.
2) Building a Strong Backlink Profile
Link building is one of the most important factors in any effective SEO campaign. A backlink is when another website with high domain authority links to your website. To put it simply, if a law firm in Los Angeles, California writes a guest post in businessinsider.com and the article links back to the law firm website, then that would be a considered a strong backlink since businessinsider is a highly-reputable website.
Link building probably represents 50% of the fire power of your SEO campaign since your link profile helps Google do their job better in evaluating your website’s authority.
Google uses hundreds of ranking signals to determine the ranking of every website in the search engine results pages and backlinking represents one of the most important ranking factors for Google. Backlinks help Google decide the relevancy of search engine results since they always want to give their users the best search experience by showing the most relevant results to search queries.
Let’s use the law firm in Los Angeles as an example. If someone in LA is searching for attorneys in Los Angeles CA, the chances are they will rank higher in the search engine results because (businessinsider.com) linked to their website and directs traffic to it.
The quality of backlinks is very important to Google because it represents a vote of confidence when websites with high domain authority (like the above example) link back to yours. It tells Google that you’re an expert at what you do, builds up your authority in the eyes of Google, and that reflects on your rankings on Google.
An SEO company can help your website rank higher in search engine results using effective link-building techniques that focus more on acquiring quality backlinks over quantity.
3) Full Suite of Online Marketing Services
SEO can be considered as a single service on its own. However, it also can be a part of your overall digital marketing strategy which includes other services like content marketing and social media optimization. A great SEO company can analyze, create, and implement a full-service solution for your business that includes all the above services. Creating a complete digital marketing strategy using a full suite of services that complement each other is what separates the top SEO companies from others.
Social media can be used as a customer targeting option and not necessary for posting on Facebook and Instagram. These platforms offer the option to target certain audiences with targeted posts and advertising.
You can also create posts on Facebook and Instagram targeting your own fan base with promotional posts and ads. These platforms also give you the option to target an audience based on very specific criteria such as location, age, gender, interest etc. so it’s a great solution for finding your ideal customers.
Content marketing is also one very effective way to build credibility with your customers and earn new business. To put it simply, content marketing is all about answering people’s questions about a certain topic, service or a product. It is completely driven by customer research.
People rarely just click on an ad and make a decision to buy right away. Instead, they do their due diligence and research certain products or services online before making a buying decision and that’s where content marketing comes into play.
Content marketing comes in many forms, it can be blog posts on your website’s blog or a guest post on another popular website related to your industry. It can also be in the form of reviews about your products or services and comparing them to your competitors. The more positive reviews you have on your website and other third party websites like TrustPilot for example, the more credible your business becomes in the eyes of your potential customers.
Also, there are videos, images and infographics which is another popular form of content since people react better to visuals and they often appreciate this sort of content even more than written content because it’s easy to digest.
If you want a good example of content marketing, take a look at our website. We constantly upload blog posts with useful and informative information about all things digital marketing. We also upload videos about our services and our case studies of happy clients, with the intention of educating our potential customers about our services and why we stand out.
All this content work will eventually result in more online authority and the end result will be customers contacting your business to learn more and purchase your products or services.
We also create content that can be shared easily such as Facebook ads targeted to pushing our blog content and videos to answer questions about everything digital marketing related. The more content you share, the more time people will spend on your website or social media and all that leads to more customers.
4) A Niche-Specific Approach
The best SEO Company can create a tailored strategy to match your business needs and goals. Some companies would be looking to target statewide or nationwide coverage keywords with high level of competition, while other companies would need more specific local coverage. A great SEO company would create different marketing campaigns for these two companies.
The first step any SEO agency should do is to get to know your company’s goals. They should also have existing experience in your industry as every industry has it’s own nuances.
An effective SEO campaign should start with a complete SEO analysis of your current presence online. It should also include an analysis of your competitors to understand what their best practices are and how you can use what they are doing to outrank them.