Why Moving Companies Should Continue Marketing During COVID-19
There’s no doubt that the novel coronavirus has disrupted virtually every aspect of our daily lives. And yet, many major activities continue to go on. Although big gatherings may still be too dangerous, Americans are still giving birth, graduating from college, getting married, and moving to new homes.
In 2018, roughly 32 million people in the U.S. moved to new homes. While moving may look a little bit different than it once did, the reality is that families are still hiring trusted local movers for help during the pandemic. Life still goes on — and many people need professional help to start their new chapter. As a result, you’ll want to continue with your moving company SEO and marketing strategy during COVID-19. But in case you need a few more good reasons, you might want to refer to the following reasons to keep up with marketing and SEO for moving companies.
YOU’LL COMMUNICATE IMPORTANT INFORMATION
Although most moving companies have continued with their operations, it’s clear that there have been some changes made to the way you do business. Rather than force potential customers to call or email with their questions relating to COVID-19 changes, you can provide them with helpful information upfront on your website, through your Google My Business listing, and via other marketing materials. By taking full advantage of SEO marketing for moving companies, you can actually increase your web traffic and conversion rates by providing this information from the start. Don’t forget that COVID-19 is a powerful web search term! By updating your SEO strategy and website to reflect coronavirus info, you can ensure your customers are informed while potentially helping your site ranking.
YOU CAN BUILD TRUST WITH YOUR CUSTOMERS
Customer loyalty is rare in the digital age. But in the wake of the pandemic, consumers are actively seeking out brands they can trust. By using SEO for moving companies in the right way, you can actually boost your brand awareness and show consumers how much you care about their health and safety (as well as that of your employees). Prioritizing blog posts, site updates, and social media interactions with a focus on COVID-19 can set you apart for all the right reasons. Be sure to lead with empathy, provide valuable content, and amp up your customer service during this time. If you do, your wins will probably extend beyond the pandemic.
YOU MAY GET A LEG UP ON THE COMPETITION
During times of crisis, marketing budgets are often among the first to get slashed. Since many businesses were in survival mode, SEO for movers and marketing for other industries initially slowed down back in March and April. While cost-cutting measures serve an important purpose, it’s important to note that it’s often better to lean into marketing during an economic downturn. If you can afford to continue with your movers SEO strategy, you absolutely should. SEO for movers already provides a great ROI and is meant to show results in the long term. Those who can stick with it can often rise above the competition, as others within their same industry may have been forced to halt their own marketing. By continuing with strategies involving SEO for moving companies, it’s possible to increase brand visibility and actually thrive during difficult times.
Now that it’s clear why you need to continue marketing your moving company during the pandemic, it might be time to seek out professional help with your online presence and promotion. For more information on how we can make a difference for your moving business, please contact Zivvy Marketing today.